Abstract
The crisis due to the Covid-19 pandemic has impacted the way of life, work, and learning processes. The government has issued a policy of adopting a new custom order to suppress the transmission of Covid-19 and continue to move people’s habits. Universities as educational centers have interdisciplinary, multidisciplinary, and transdisciplinary roles and contributions through health promotion research and outreach activities by taking a role in overcoming the Covid-19 pandemic. Universities have an innovative role in preparing for the Covid-19 endemic through their work in education, research, and counseling. With the pandemic and post-Covid-19 preparations, universities are intensifying support in terms of providing health services for the academic community, one of which is sustainable health promotion services. Health promotion on campus after the Covid-19 pandemic can be done by adopting general health promotion strategies, including 1) cross-sectoral coordination, 2) importance and sustainability, 3) empowerment and involvement of the academic community, and 4) equity. Mental health for students and teachers after online teaching is very important. Social media has great potential to promote health and other health interventions as it overcomes some of the limitations of traditional health communication by increasing accessibility, interaction, engagement, empowerment, and adaptation. Health promotion in universities by utilizing social media has several advantages, namely accessibility, convenience, low cost, interaction with end-users, flexibility, status, and visibility. With the good momentum of social media engagement coupled with the new need to focus on health promotion, offering digital media-based online health promotion services is one of the possible actions. Digital media has significant promise for health promotion and other health intervention activities.

Keywords
health promotion, college, Covid-19, social media