Neck pain is one of the main causes of disability for modern men. Text neck results from abnormalities in the posture of the upper body. It arises as a result of non-ergonomic positions in which man uses modern information technology devices. The most severe consequence of this poor posture is pain in the neck and upper back. The widespread use of these in particular mobile multimedia devices poses a risk of neck pain, especially among younger generations. This article tries to answer two questions: 1. What factors contribute to the appearance of pain in “text neck syndrome”? 2. How to measure postural distortion in “text neck syndrome”?